JUNE

KINNIK - CEVICHE SERVICE

KINNIK

With Casa Palopo’s newest foodie hotspot opening, agency to get a press release ready and utilize this news to pitch the trades and tap into culinary writers. Agency to couple this with the Maiz experience, the Tortillera and Chef Peralta’s use of local ingredients for the fire-centric dining experience.

Timeframe: June

Agency pushed out news of Kinnik and continues to do so based on media reporting and requests for news of new openings and culinary experiences.

Based on Q3 call, agency will look at ways to bring attention in elevated outlets (Food & Wine, Bon Appetit and more) to drive World’s Best and perhaps discuss looking at Michelin attention.

Ceviche Service

Everyone has heard of poolside guacamole, but how about ceviche? Offer guests on demand ceviche service for the summer. Create an Instagrammable ceviche cart that delivers the delicious snack poolside or to guests’ doors.

Option: Offer group ceviche making classes, perfect for the foodie traveler

Timeframe: Summer

Was discussed but never realized with the request to focus more on influencers than anything to drive traditional media.

News & Storytelling

Agency will pitch unique storylines and offerings that align with trends, holidays, and specialty days, as well as develop and create compelling story angles to keep Casa Palopó and Villa Bokéh in the media year-round. If hotel developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:

Opening of Kinnik

Seasonal Travel (Spring & Summer)

Fire-Centric Dining Experiences

Destinations for Pride Month