JULY - SEPTEMBER
LAKE BATHING - POP UP - PRESS TRIP
Lake Bathing
In preparation for summer, create a package that immerses guests in the magical properties of the lake. Offerings to include a special lakeside blessing by Shaman before participants take a dip. Swim to be followed by a healthy meal at Kinnik overlooking Lake Atitlán and the volcanoes.
Timeframe: Develop in July / Launch in August
High Impact Individual Media / Influencer Visits
Agency will continue outreach to A+ level media and influencers for individual visits to one or both properties based on outlet, story line and audience. This is ongoing.
Some Target Media: Food & Wine, Social Life Magazine, AFAR, Condé Nast Traveler, Travel + Leisure, @LAXtoLuxury, @ShayMitchell
POP UP
Look to partner with a woman-owned and sustainable brand to host a pop up. Product launch hosted at Villa Bokéh. Examples include: Reformation, Agua Bendita, BÉIS Travel, Gisou, PHLUR Fragrances.
Timeline: Agency to start outreach in July for a Summer / Fall pop up
MEDIA VISIT
From Antigua to Atitlan
Secure 4-5 travel, design and lifestyle journalists to highlight the best of Casa Palopó and Villa Bokéh and experience Guatemala’s cultural masterpieces - Lake Atlitán and Antigua. Showcase programming like Lake Bathing, Palopó Activo and the Pillow Menu. Target Media: Travel + Leisure, Condé Nast Traveler, ELLE, Architectural Digest.
Suggested dates: September 30 - October 4
Based on discussion surrounding World’s Best, Agency can also look to invite North American chair on visit as well as any other media they may suggest.
CULINARY ACTIVATION
JAMES BEARD HOUSE
With a focus on the culinary excellence of Guatemala and the team at Kinnik, Agency will reach out to the executives at James Beard House regarding open slots and requirements to showcase in this iconic kitchen.
Timeframe: TBD / Dependent on qualifications and openings
News & Storytelling
Agency will pitch unique storylines and offerings that align with trends, holidays and specialty days, as well as develop and create compelling story angles to keep Casa Palopó and Villa Bokéh in the media year-round. If hotel developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:
Unique and Local Wellness Experiences
Romantic Getaways
Summer Retreats Beyond The Beach
Pop Up
Awards
nominations
Elite Traveler - Top 100 Suites - July through August
Winners announced
Travel + Leisure - World’s Best - July (online) August (print)
Condé Nast Traveler - Readers’ Choice - August (embargo)