OCTOBER - DECEMBER
A LIFETIME OF LEARNING - INDIVIDUAL VISIT - GIVING TUESDAY
A Lifetime of Learning
To travel is to learn. Create a package at Casa Palopó including unique experiences that encourages guests to immerse themselves in the destination and try new things. Package to include experiences like learning how to weave with the women in San Juan La Laguna, making ceramics in San Antonio Palopó, tortilla making on-site at the hotel and the Blessing Ceremony with the Mayan Shaman. Package to highlight Palopó Activo and encourage guests to explore the local community.
Timeframe: October
Individual Visit
Host a notable celebrity or influencer to experience Casa Palopó and Villa Bokéh and showcase each resort and its high-end amenities to their audience.
Examples: @LAXToLuxury, @FindingFiona, @SaltyLuxe_
Timeframe: November / December
Black Friday, Cyber Monday & Giving Tuesday
Black Friday (which has extended into Cyber Monday and Giving Tuesday,) offers continue to be of media interest and are a strong opportunity to drive business for need periods, as the offer is 100% customizable. Agency to pitch out the hotel’s offer to drive business for the year ahead, with a focus on a charitable or eco-friendly component for Giving Tuesday.
Finalize Deal by early November
Planning 2025
The new year is right around the corner…2025 will bring new goals, focuses and developments for both properties. Agency and hotel teams to set up a strategy call to outline big-picture targets for the year ahead, and agency to subsequently create a PR plan.
News & Storytelling
Agency will pitch unique storylines and offerings that align with trends, holidays and specialty days, as well as develop and create compelling story angles to keep Casa Palopó and Villa Bokéh in the media year-round. If hotel developments have an overarching and solid media hook, a release will be created for distribution. Here's a sampling of angles we'll pitch out this quarter:
Hotels That Give Back During The Holidays
Life of Learning Package / Voluntourism
The Perks of Shoulder Season Travel
Cool Cations
Awards
Voting
Travel + Leisure - World’s Best - October through February
Winners announced
Condé Nast Traveler - Readers’ Choice - October (online) & November (print)
Elite Traveler - Top 100 Suites - October (embargo)